The Company
Talbots is a leading specialty retailer and direct marketer of women’s classic clothing, shoes
and accessories. Established in 1947, the company is known for legacy items like the perfect
blazer, trustworthy trench, versatile white shirt, ballet flats and pearls, as well as its fine
workmanship, gracious service and welcoming red doors. With a nod to tradition infused
with modern flair, Talbots offers an array of timeless wardrobe options to flatter women of all
shapes and sizes.
Company History
In 1947, Rudolf and Nancy Talbot opened their first shop in Hingham, Mass., a quaint town
not far from Boston. Talbots quickly became known as the store with the red door and a
go-to source for timeless style, great color, impeccable tailoring and friendly service. In 1948,
Rudy and Nancy launched their direct mail business by distributing 3,000 black-and-white
fliers to names obtained from The New Yorker magazine. Their retail and catalog enterprise
flourished and, with five stores in upscale outskirts like Hingham, Duxbury and Lenox, they
sold the company to General Mills in 1973. Expansion ensued up and down the East Coast,
but when General Mills divested its Specialty Retail Division in 1988, Talbots was acquired by
JUSCO Co., Ltd. (now ÆON Co., Ltd.). Talbots went public in 1993 and is traded on the New
York Stock Exchange under the symbol TLB. ÆON remains a majority shareholder. The
company expanded significantly during the 1990’s and launched its successful e-commerce
site in 1999.At the end of fiscal 2008, the company operated stores in 587 retail locations in 47 states, the District of Columbia, and Canada. The company's retail operation comprises approximately 85% of its overall business, with direct marketing sharing the balance. Online sales currently represent more than half of the direct business.
Customer Profile
Customers are well-educated, active in their communities, and socially and culturally aware.
They are typically over 35 years old though ageless in style and attitude. Approximately
70% have a college education and the majority is professionally employed.
Core Concepts
The company’s core businesses include its signature Talbots (Misses) line, as well as Talbots
Petites (designed for the proportions of women 5’4” and under), Talbots Woman and
Woman’s Petites (scaled to flatter fuller figures) and Talbots Accessories & Shoes. View all
lines/styles at www.talbots.com.
New Extensions
An Upscale Outlet division was unveiled in spring 2009.
Associates
The Company currently employs approximately 12,000 associates.
Retail Stores
Flanked by bright red doors, Talbots stores convey a warm residential feel that complements
the brand’s timeless, charming appeal. Store locations vary in size but occupy about 4,000
square feet on average. The stores are suited to a range of retail settings that includes small
towns, major cities, lifestyle centers, regional malls and upscale shopping centers. Flagship
stores showcasing more forward styles and a deeper penetration of refined suitings are
located in New York, Boston, San Francisco and Toronto.
Catalog
The company distributed 25 Talbots brand catalogs in 2008 reaching a worldwide circulation
of nearly 55 million.
| Shopping from U.S. & Canada | 800-TALBOTS (800-825-2687) |
| Shopping from U.K. | 0800-963-418 |
| Shopping from the Bahamas | 800-993-9010 |
| All other international orders | 781-741-4028 |
| Hearing Impaired (TTD) | 800-624-9179 |
| Customer Service | 800-992-9010 |
| Talbots Charge Account Inquiries | 800-225-8204 |
Web
With an established fulfillment and distribution system in place, Talbots entered the world of
e-commerce in 1999. Its website offers a number of services with a personal touch, such as
MyTalbots, which allows customers to register for benefits and customize their online
shopping experience, and Style Search, which enables them to locate and reserve
merchandise in any Talbots store. Open 24/7 every day, the website features all styles,
colors and sizes currently available.
Online Shopping www.talbots.com
Corporate Facilities
Corporate Headquarters. Rudolf and Nancy Talbot ran the business from the upper level
of the original Talbots store, a 17th century Colonial-style home in Hingham, until 1970 when
they moved into an expansive building about a mile away. Reconfigured and expanded
through the years, this 313,000 square foot building remains the company’s corporate
headquarters today.New York Creative Design Studio. Supporting its design led focus, the company has a 55,695 square foot Creative Design Studio in Manhattan that serves as the center for creative direction, image design and product design for the brand, as well as product management, technical design, marketing and public relations.
Distribution Center. Measuring over 930,000 square feet, the company’s catalog fulfillment and retail distribution center is located in Lakeville, Mass.
Call Center. Talbots operates a 37,655 square foot catalog sales and customer service center in Knoxville, Tenn.
Information Systems Center. Talbots operates a 51,735 square foot office in Tampa, Fla., which oversees the organization’s IS, technical support and data processing needs.
Sourcing Offices. Talbots operates international sourcing offices in Hong Kong (opened in 1989) and India (added in 2006).
Senior Leadership Team
| Trudy Sullivan | President and Chief Executive Officer |
| Mike Scarpa | Chief Operating Officer and Chief Financial Officer |
| Michael Smaldone | Chief Creative Officer |
| John Fiske | Executive Vice President, Chief Stores Officer |
| Greg Poole | Executive Vice President, Chief Supply Chain Officer |
| Lori Wagner | Executive Vice President, Chief Marketing Officer |
| Benedetta Casamento | Executive Vice President, Finance |
| Dick O’Connell | Executive Vice President, Legal & Real Estate, Store Planning & Design and Construction |
Investor/Media Contact
Julie Lorigan Senior Vice President, Investor & Media Relations781-741-7775 julie.lorigan@talbots.com
Corporate Website: www.thetalbotsinc.com
NYSE: TLB
Company Credo: Do what is right for the customer
Design Ethos: Timeless classics that surprise and delight
TALBOTS

tradition transformed
OUR MISSION
WE BLEND EQUAL PARTS TRADITION AND IMAGINATION
TO CREATE OWNABLE PRODUCTS AND
INNOVATIVE EXPERIENCES THAT WOMEN CRAVE.
NYSE: TLB
Company Credo: Do what is right for the customer
Design Ethos: Timeless classics that surprise and delight
TALBOTS

tradition transformed
OUR MISSION
WE BLEND EQUAL PARTS TRADITION AND IMAGINATION
TO CREATE OWNABLE PRODUCTS AND
INNOVATIVE EXPERIENCES THAT WOMEN CRAVE.






